Many authors choose to include links in their personal email signature, Twitter bio, Facebook page bio, About. me page, and LinkedIn bio. Update these assets whenever you release a new book. Make sure your book gets a BookBub New Release Alert. Add each book to your BookBub Author Profile as soon as the preorder page or product page is live on retailer sites. This will ensure that your BookBub followers receive a New Release Alert when each book launches. Reach out to Amazon users with a “Top Reviewer” badge who’ve reviewed books similar to yours.
A unified cover and title style often helps readers recognize connected titles and encourages them to purchase subsequent books. A great cover design can have a major impact on your sales numbers. Mathewson went from selling five or six copies per day of her novel, Playing for Keeps, to over 1, 000 per day by updating her cover design. It’s usually worth hiring a professional to create a polished cover that appeals to readers in your genre. Compile a list of search queries that your target audience is definitely to search for books.
Writers can share their stories for free, and readers can vote on them and leave feedback. Bestselling authors sometimes share excerpts of their books on Wattpad and link to the retailer pages where readers can purchase the full book to find out what happens next. Once people download it, it’s okay if the PDF is distributed outside of your control since it’s just a sample. In fact, you should hope it gets as many eyeballs on it as possible! On the last page, include a link to purchase the full copy.
Use tools like Google Trends and Google AdWords’ Keyword tool to see which relevant queries are frequently used. Write a short paragraph that describes each core group of readers you’re targeting. Refer back to it whenever you’re creating an ad, designing a cover, writing a tweet, or want a refresh on your audience’s motives. Publishers, this is a great resource to share with your authors.
Provide advanced reader copies to relevant bloggers. You can use tools like NetGalley or Edelweiss to find early reviewers, or reach out to relevant bloggers with a pitch on the book. While they can’t review books on retailer sites until release day, they can post the reviews to their websites, blogs, or Goodreads. This gives readers an extra incentive; they may need an additional nudge since they can’t get the instant gratification of reading the book right away. In these promotions, have readers email a copy, screenshot, or picture of their receipt to receive the swag. BookBub Ads let advertisers market any book at any time to BookBub’s millions of power readers — including preorders, new releases, and full-priced books!
Many authors and publishers have promoted preorder books on this platform. Partner with a blog or website that’s popular amongst readers in your genre to host a cover reveal. Create buzz for an upcoming book by announcing the book’s title. Some authors get creative by posting a video announcing a book’s title or publishing a texting conversation between characters about the book’s title.
Different authors and platforms use different systems, but find a way to connect a print edition with the ebook, audiobook, and international editions. This ensures that visitors to the product page can easily purchase the format they prefer. On your “About the Author” page, encourage readers to sign up for your mailing list. If they sign up, you’ll be able to contact them any time you want to promote your backlist titles, new releases, giveaways, price promotions, etc . Create consistent branding between books in a series to make purchasing decisions easy for readers.
Use a free press release distribution service to syndicate the press release to news websites and blogs. Target keywords that your audience would likely search for to find books similar to yours. Create several versions of ad copy within each ad group and let Google automatically run each variation and determine a winner. Compile a list of book bloggers and reviewers who regularly review books, interview authors, or feature guest posts from authors in your genre. Coordinate with them to promote giveaways or publish reviews or author interviews. Wattpad is a social network for authors and readers with tens of millions of users.