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The advertising itself is of a husband pretending to sell numerous products, but as each actor features stain-free clothes, he concludes that each ad is in fact selling Wave. It wasn’t that overview sites were unheard of at the time, yet the corporation approached it the little differently with the particular social angle.
That helped shape their brand’s story and gave folks something to remember. Every single customer has their platform of choice, whether it’s getting their content from Twitter, Instagram influencers, Facebook groupings, Quora, blogs, email newsletter roundups, podcasts… the list goes on.